Challenge
I was asked to design a concept for Photonsports new upcoming product. It is a 3D camera that measures speed of athletes. They wanted the new design to look professional, high-tech but still sporty. The project took place during one intensive week.

Approach
The week was split into two parts. The first part being the ideation part, where I explored form and function by analog sketching, since I find this the most efficient way to generate ideas. During the second part of the week I focused on colour, material and finish. 

Outcome
This week resulted in a final concept design which at the end was presented for the company. I enjoyed working a lot with analog sketching for the majority of the week, which was really helpful for the process.