This project was done with Covestro, an external collaboration partner that focuses on plastic manufacturing. r a Everything took part during a 6 week period where the first three weeks focused on creating a graphical identity guide for a new sub-brand, and the later three weeks was to create an actual product with support provided by the visual identity. The product itself is a 5G-cell that should be put up in larger cities to provide high speed internet connection to people.
The first part of the project I wanted to create a very strong and symbolic identity guide. The bold headlines and a lot of contrast expresses a modern and very graphical view on 5G and plastics. With strong quotes mixed with very detailed information this identity guide shows off an inspiring and professional feeling. In the later part of the project, I wanted my 5G-cell to express honesty by embracing it's technical features.
The outcome was a fully detailed identity guide for "molded", the new sub-brand that was created. A product concept was also developed for the 5G-cell. In this case I'd like to show some highlights from the identity guide and process how the product was developed.
The brief started with a trip to Düsseldorf, Germany. Here I explored the architecture and culture of the city and had the first meeting with the company. Since the 5G antennas are being placed out in cities like Düsseldorf, it's extra important to keep both traditional and modern districts in mind.
The bold quotes on a dark background was highly appreciated by the external partner, this was something to keep and repeat throughout the entire project.
Here are some highlights from the final identity guide. A strict grid was used to create a good flow throughout the guide, but was still free enough to create the expression that the company was going for.
I tackled the second part of the project by doing a lot of analog sketching, this was a great way to quickly move my ideas from my head to a paper. These were then sorted in to groups and later analysed and evaluated.
The product resulted in a 5G-cell that should be put up in indoor environments. Airports, Shopping Malls and other large indoor environments where a lot of people use internet. The product and the visual identity guide have strong connections and embraces the technical features. The bottom part of the cell is a customizable panel that can be changed to either blend in or stand out.
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